The Challenge:

To design a versatile tradeshow booth for use at multiple expos/tradeshows, as well as brand category events, but looks the same if you were a presenting sponsor and had a 20x20' space, or a smaller, 10x20' footprint. It must last a year and should be easy for staff to install.

The Solution:

In collaboration with Multi-Quad, we created an in-store experience, showing off the Avia brand, but with the retail buyer in mind. By keeping the focus on a few key products, we were able to keep the small space clean and neat, but still showcase a variety of SKUs.